William Caruso & Partners had a long-standing reputation in the foodservice design and consulting industry. When it was time for William to move on, he left the company in the hands of his younger brother Michael and partner, Steve Young. Steve and Michael wanted to bring the brand into the 21st century, so they hired us at Studio Misfits to do a full rebrand of their business and rebuild their website. The main challenge we faced was this:
How do we give this brand a facelift, without losing the recognition that they have garnered over the years?