As Designer at Studio Misfits, I had the pleasure of designing social media assets for Power Crunch, the energy bar company. Working with a combination of Cinema 4d, Photoshop, and After Effects, I developed a visual language for the brand on Instagram. I combined: 3D renders of the bars, my own photos, stock photos, and even food typography to create engaging content for Power Crunch's core audience. Under each photo or video I have included a brief description of my role in the creating the artwork.

Tools

Photoshop, CInema 4D, After Effects

Team

Warren Ellison – Creative Director

Client

Powercrunch

For this artwork, I rendered the package in Cinema 4d, Photographed the bar and the bar ingredients, and composited everything in Photoshop.

I highlighted the brand's slogan "Elevate the Everyday" by hand lettering this design in procreate.

For this series of three, I teamed up with hand-letterer Gabby Bagiu to illustrate three of the Power Crunch flavors using real food ingredients. Gabby handled the lettering, while I art directed, photographed, and retouched the images. Click the image to view fullscreen.